The average content posting by an advertiser on a Facebook page has a shelf life of about 18 hours, according to a recent analysis led by Colin Sutton, U.S. director of of OMD Word. Sutton’s team defined shelf life as the length of time that users provide feedback after content is posted, and it was less for Facebook than other social media platforms.… Read the rest
Olympic Games Now Include Spamming
Spamming is so competitive and widespread, it might as well be an Olympic sport.
Finally, it has unofficially become one. It’s time for women’s boxing to take a back seat.… Read the rest
Facebook Ads Good For Awareness Or Response?
Ad Age and Citibank have been surfacing interesting insights from their recent survey of marketer and agency sentiment about investing in Facebook. According to the study, building awareness is the top Facebook goal for marketers:
… Read the restAsked to identify their primary goal in Facebook ads, 45.9% of respondents put building awareness and sentiment for their brands at the top.
Vehicle Playground Is Public Awesomeness
Props to the community of Larchmont, New York for turning a public playground into a mecca of second-hand toy vehicles. This was obviously an organized effort by local families to put old, unused toys — collecting dust in basements and garages — to good use.… Read the rest
The Benefits Of Being A Latchkey Kid
I’m a proud latchkey kid. You got a problem?
When an idea is shared on the Internet quickly and at great scale — popularly called a meme — it risks jumping the shark into the land of cliche.
Which is why I’m hesitant to cite “The ‘Busy’ Trap” essay from the New York Times.… Read the rest