As Facebook and social media continue to form the digital lifestyle grid, companies are eager to develop applications on type to acquire and deepen intimacy with customers. However, most big brand attempts at social apps fail.
I recently had breakfast with my friend Stan Joosten, who works in digital marketing innovation at P&G.… Read the rest
My address book has reached a critical mass whereby a significant percentage of the names are similar, and some are the same.
Why does that matter?
My propensity to select the wrong person and email address has gone up significantly in the past year.… Read the rest
Gotta hand it to Laura for picking up on my intrigue.
She and the kids surprised me with a trip to Medieval Times for a Fathers Day dinner and joust.
How could this not be a blast?…
… Read the rest
Today marks the next chapter of Clickable, as our five-year-old startup becomes part of Syncapse.
I’ll reflect further in the coming days, but here’s a quick synopsis…… Read the rest
One of this site’s most read posts is about the resurrection of handwritten letters. If you haven’t yet read it, I suggest you do. It’s quality work! 🙂
Riffing on that idea, I recently unpacked (for a MediaPost column) the importance of handwritten notes…… Read the rest
