Talking Online Safety With Your Kids

Baby With ComputerWhat is a website, Daddy?

That was the response from my five-year old when I asked him to name his favorite website. (For the record, the accompanying picture is not my son.)

I found his response insightful. While he doesn’t know what the words “website” and “Internet” mean, he and his three-year-old sister absolutely know how to navigate around YouTube and Flickr, and make video Skype calls with friends and family.… Read the rest

Facebook Wants Marketers To Be Integrated

Lego PuzzleI returned to my weekly OnlineSpin column at MediaPost. (I’ll soon share more on the reason for my hiatus.)

Last week, in my first column back, I provide some five-mile-high analysis on Facebook’s new positioning that asserts that content and stories are the primary ad unit (versus conventional ads).… Read the rest