Driveway Chalk Drawing

My five-year-old son Julian did this driveway chalk drawing in about five minutes.

I took the picture from our deck for a perpendicular, top-down view.

In case you can’t tell, it’s a house with a steeple, sun shining, a pink “box tree”, an underground house and a water pipe traveling through the tree to the main house.… Read the rest

Satmetrix Integrates Net Promoter Score With Social Media

Never Stop LovingI’ve long been fascinated with the Net Promoter Score, a loyalty metric that holds companies and employees accountable for how they treat customers. It’s grown in popularity thanks to its simplicity and connection to profitability.

If you’ve ever been asked to rate how likely you are to recommend a company or offering, then you’ve experienced NPS.… Read the rest

Every Man Needs His Man Cave

"Man Cave"The “Man Cave”.

Marketers objectify it endlessly.

Has the man cave jumped the shark?

Adam Tschorn thinks so and explains in the LA Times:

The spirit of the man cave has been co-opted by so many marketers hawking grill tools, barware and even neon lights in the shape of the words “man cave” (in case it needs to be spelled out for the fairer sex, one presumes) that if we don’t roll a boulder to block the mouth of the cave now, the strip-mining will continue unabated until Hallmark rolls out a line of man cave cards (“Greetings from the grotto!”)

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