MediaPost points to the Cinema Advertising Council’s (yup, there’s really a group by that name) news that its members cinema advertising revenues grew 15% to $455.7 million in 2006, from $394.8 million in 2005. CAC members account for more than 81% of US movie screens, according to the organization.… Read the rest
Tag Archives: Advertising
Verizon FiOS Wants Me…Real Bad
I’ll have to save and photograph one of the pizza boxes with the fiber-optic Internet service pitch as well.
When Will They Ever Learn?
Matt Creamer points to this NYTimes story about a start-up called Ad-Air, which claims to have created the “first global aerial advertising network — giant, billboardlike ads that will be visible from the air as planes approach runways.” Please note: I work in the marketing industry and I support advertising.… Read the rest
Can We Please Just Kill The “Conversation”?
There’s no doubt in my mind that Advertising Week’s biggest, most abused cliché was “conversation.” With all due respect to the Cluetrain, advertisers’ excessive, ambiguous and disingenuous insertion of the word between every other breath became downright difficult to stomach.… Read the rest
Talk To Your Kids About Drugs…I Mean The Beauty Industry
I’m falling for it. Following its infamous Dove Evolution cause-inspired real-beauty online video, Unilever has followed it up with Dove Onslaught. It’s pretty compelling and likely to generate a lot of talk and consumer-driven syndication.… Read the rest