Inspired by one of last week’s OMMA panels, here’s the full text of my latest MediaPost column. Evan Brown’s comment in the MediaPost discussion forum represents precisely the sort of liability I’m talking about.… Read the rest
Tag Archives: Advertising
Our Inability To Think Rationally
A recent episode of NPR’s On the Media posited a dour explanation of how people process messages, rooted in truth, myth or lies. In an interview with Bob Garfield, Shankar Vedantam, columnist at the Washington Post, explained:
… Read the restThe mind relies on a number of rules of thumb, and one of the rules of thumb that it uses is that things that are more easily recalled are true even if the context in which they originally heard the statement was that the statement is false.
Connecting And Heckling During Advertising Week
I’ll be around and about during Advertising Week in New York, especially the interactive and new-marketing events like OMMA, MIXX and the ARF’s Word-Of-Mouth Marketing and “Influencers” event. Let me know if you’ll be crossing my path and would like to meet up.… Read the rest
What Is Influence?
What Is Influence?
September 21st, 2007 by Max Kalehoff
What is influence?
“That’s the million dollar question,†Duncan Watts, professor of sociology at Columbia University, and an outspoken critic of influencer and viral marketing, told me a few months back.… Read the rest
Please, No More Online-Dating Ads In Social Networks!
Remember those explicit ads for the True online dating service? As a self-identified male in my young thirties, they used to follow me around constantly inside of MySpace. Below is one such example.
(an advertisement served to me in MySpace in 2006)
I’m not sure what’s happened to True, but now its category sibling Singlesnet.com… Read the rest