My colleague Pete Blackshaw and I thought it would be interesting to probe online consumer sentiment around advertising, and then visualize it using Nielsen BuzzMetrics’ Brand Association Map (BAM) technology. We’re going to use this map below as context for a Webcast we’re leading with Ominicom/PhD’s Erik Rabasca on Friday, called “Nielsen BuzzMetric’s Guide to Advertising Week.”… Read the rest
Tag Archives: Advertising
Advertising And PR’s Image Is Not As Low As The Federal Government, But Still…
Constantin Basturea pointed me (via Twitter) to Gallup’s latest annual rating of the images of 25 business and industry sectors:
… Read the restAmericans have rated most business and industry sectors more negatively over time, particularly since 2003.
Consumers To Advertisers: Benefit Us Or Else!
While it’s been a busy week that’s required laser focus on work projects, there have been a few issues burning in my mind. I tackled one of them last night for my latest MediaPost column: “Are advertisers truly benefiting consumers?… Read the rest
The New Canvas of Interactivity Is Scary For Traditional Advertising Creatives
My recent MediaPost column on the disparity of online advertising spending — and how it’s a good thing — ushered in some good feedback on the MediaPost discussion forum.
One important theme that emerged in the comments as a reason for the disparity of online spend was proof of effectiveness.… Read the rest
This Disparity In Online Advertising Is A Good Thing
Here’s my latest MediaPost Spin column, on why the disparity of online advertising is actually a good thing. As usual, also check out the feedback on the MediaPost discussion forum…
… Read the restThis Disparity In Online Advertising Is A Good Thing
August 24th, 2007, by Max Kalehoff
As a chairperson of OMMA and presenter in a number of Advertising Week events, I’ve been debating with many smart industry colleagues just what are the most critical issues to probe.