Last week Google’s recently acquired Feedburner, one of the leaders in RSS syndication and a darling of the blogosphere, quietly announced it would begin offering a number of premium services for free. Among them — the new “Reach†metric, which, according to Feedburner, is the total number of people who have actually taken action — viewed or clicked — on the content in a feed.… Read the rest
Tag Archives: Advertising
Consumer To Advertiser: I Want A Divorce, Now!
This video from Microsoft Ad Solutions elegantly summarizes — in two minutes — how and why consumers are rejecting the one-way, unbalanced relationship for which mass marketers have built their foundations. In reference to the “Listenomics” book he’s writing, Bob Garfield says:
… Read the restThe video says it all.
Deconstructing Facebook
Has anyone noticed a massive surge on Facebook lately? I have and bet that other social networks are now scrambling to respond, especially in light of Facebook’s opening of its API. That has released the floodgates of partner enhancements, add-ons, and functionality to integrate a myriad other data services deep within and beyond the Facebook platform.… Read the rest
Consumer-Generated Ads: Dos and Don’ts
Most executions of companies getting consumers to create traditional-style advertising — i.e., 30 second spots and the like — are gimmicky, forced and contrived. I think the greatest opportunity for marketer-consumer co-creation lies in tapping the spontaneous passions of loyal consumers to create or explore entirely new formats for creative expression.… Read the rest
The ‘Real Significance’ Of The Recent Barage Of Digital Advertising M&A
Seth Goldstein points out the real significance behind the recent storm of mergers and acquisitions in the digital advertising space:
… Read the restI am surprised at the lack of critical perspective about the consolidation of cookies being placed and managed on users’ computers without their knowledge…The recent spamacornucopia means more than $10 BILLION DOLLARS OF YOUR DATA IS BEING EXCHANGED AMONG BUYERS AND SELLERS THAT YOU DON’T CONTROL, starting with DoubleClick (and H&F their private equity owner) and Google, and then Right Media (Redpoint) and Yahoo!,