Tag Archives: Advertising

Is Blog Advertising More About The Action Versus The Reach?

I noticed that Hitwise — the company which taps massive amounts of ISP data to provide deep and daily analytics on Web-site visits, searching behaviors, and visitor segmentation — is now advertising on blogs, or at least in feed networks.… Read the rest

The Assumption That People Who Love Their Media Are Going To Engage With The Ads Is Incorrect

AdAge today highlighted research from Starch Communications which underscored the false notion that users’ engagement with content in any medium determines their engagement with accompanying ads. Various online media outlets even show an inverse relationship between engagement with an online publication and engagement with the ads that surround it.… Read the rest

Evolution Of The Advertising Ecosystem: Microsoft Acquires Aquantive

The ambiguity of media, advertisers and agencies continues. On the heels of ad-agency holding company WPP’s announcement to acquire ad-network company 24/7, marketer and media play Microsoft just announced it will acquire ad-agency and -technology company aQuantive for $6 billion. … Read the rest

Earned Attention Should Become The Cornerstone of Marketing Integration

Barbara Bacci Mirque at the ANA noted that ideas are the answer to the top-of-mind marketing challenge known as “integration”:

A recent ANA survey highlighted that integrated marketing now tops the list as the issue that keeps senior marketers up at night.

… Read the rest

The Challenge For Advertising Holding Companies That Buy Their Way Into Digital

AdAge examined how big advertising holding companies have been trying to catch up by buying their way into digital. The titans’ proverbial canned quotes: 

Publicis Groupe CEO Maurice Levy’s comment last December: “Digital is becoming the core marketing tool.

… Read the rest