I recently penned a column about São Paulo’s recent decision to ban outdoor advertising and over-sized logos. Well, perhaps we lost sight of priorities in the chase for a story — albeit, a categorical ban on outdoor advertising is pretty newsworthy.… Read the rest
A very smart friend who transitioned from cutting-edge interactive strategy consulting at a prestigious New York firm to general marketing strategy at a mega healthcare and consumer package company called me to see if I’d be available for a drink while he’s in New York for the television upfronts next week.… Read the rest
Could you imagine if the City of New York banned advertising in Times Square? How about advertising in all public spaces? Well, that’s exactly what the city of São Paulo, Brazil, voted to do last September, by a vote of 45 to one, and it took effect January of this year.… Read the rest
Earlier this week I wrote about bad recruiting practices among headhunters in the interactive advertising industry. The king of regurgitation, which I am, this week’s MediaPost column is adapted from that post:
… Read the restOur hiring crisis is reflective of a service industry flooded with more opportunities, work and dollars that it can possibly manage, and one that can’t say no when it reaches its capacity.
You know the interactive advertising industry is desperate for talent when you receive an unsolicited letter from an in-house recruiter at a major digital agency (names and details kept confidential to avoid humiliation) that addresses someone else you know and says:
… Read the restSubject: Urgent Requirement: Vice President, Engineering
I found your profile on the web.
