I’ve been extremely busy balancing work and my new role as a parent, so AttentionMax has been suffering, I know. Laura and I are interviewing nannies and moving into our new home over the next 14 days, so I hope to be more settled and up for air in March.… Read the rest
People as advertising is a risky business because of hazy disclosure rules and expectations, and that’s the subject of my next MediaPost column:
People As Advertising: Risky Business
by Max Kalehoff, December 8, 2006
… Read the restBy now, everyone’s heard of PayPerPost, the service that connects advertisers with bloggers willing to post product reviews in exchange for dollars.
NYTimes reports on United States Postal Service stats indicating that junk – aka “direct” – mail grew 15 percent last year versus five years prior. And in the last year, for the first time, the volume of bulk mail, which is all direct mail, exceeded first class.… Read the rest
Will a lack of talent slow online-ad spending? Perhaps, says Yahoo’s sales chief in Monday’s Wall Street Journal (registration required):
… Read the restThe lack of digital talent could slow the growth of online-ad spending, Yahoo’s chief sales officer Wenda Harris Millard warned in a recent interview.
I recently wrote about Advertising Week’s Main, Anticipated Attraction: The Minority Hearings. Well, those hearings have been underway and the New York Times reports:
… Read the restFinding that just 2 percent of the upper echelon of the advertising industry is black, New York City officials said yesterday that they had reached agreements with several of the nation’s biggest ad firms forcing them to bring more black managers into this crucial sector of the city’s economy.
