I’d like to share with you some exciting news from our advertising technology startup, Clickable!
Context: Since I joined the management team in 2007, we launched the first self-manage tool to make search advertising simple for small and midsize businesses, a segment that comprises half of total online advertising spend.… Read the rest
The Wall Street Journal’s All Things Digital recently served me an unexpected banner across the top of the blog’s entry page titled “A note about tracking cookies.” It said:
… Read the restSome of the advertisers and Web analytics firms used on this site may place ‘tracking cookies’ on your computer.
David Meer at Enfatico observes that many frustrated and idealistic people in the online media business persistently point out the discrepancy between time and money spent online:
… Read the restDespite the fact that people spend around 30% of their media time online, advertising online captures less than 10% of media budgets-and the gap has persisted over the last several years.
What happens to the business of digital media when emphasis shifts from targeting content to targeting audiences via scientific aggregation and optimization? The short answer is: it’s complicated.
To drive some clarity around this question, I moderated the “The New Science of Advertising” panel at the recent OMMA Global Hollywood conference.… Read the rest
Whether through hype or genuine disruption, advertising is one industry where science, math and optimization sit center-stage. To advance this conversation, I’m moderating an executive panel at OMMA Hollywood on Monday to probe the validity and ramifications of digital audience aggregation and targeting in the advertising business.… Read the rest
