At Clickable, my startup, we dedicate ourselves to creating the simplest path to profitability for online advertisers. At the heart of that is goal-based advertising, an approach where businesses define their goals, track their successes, assign economic value to those successes, and then optimize continuously.… Read the rest
Tag Archives: Advertising
What Is The Purpose Of Online Advertising?
What is the purpose of online advertising?
Erwin Ephron, the godfather of modern media planning, stopped by the Clickable offices for a visit last week. I felt like he shared 40 years of advertising wisdom in 60 minutes. He may be an old-timer, but his insights are timeless and highly relevant to our work in digital advertising innovation.… Read the rest
10 Shifts Defining Advertising’s Entrance Into 2009
I’m not into end-of-year advertising industry predictions, so I’ll spare you. However, there are several important shifts that have crystallized in 2008 and are further unfolding as we enter 2009.
They will have growing consequence for media and advertising, and many of them are already rocking your world!… Read the rest
Most Agencies & Publishers Fail To Offer Marketers Real Ways To Embrace Social Media
If there was one trend that came on strong during this year’s Advertising Week festivities, it was advertising agencies and media companies jumping on the social media bandwagon.
On the agency side, you had an infinite line of digital, creative and planning agencies making social media the latest add-on to their legacy competencies and services menu.… Read the rest
Advertising Is False, Subliminal, Misleading And Deceptive
Amidst another Advertising Week in New York, where that industry celebrates itself, let’s not forget what online discussion reveals: Advertising is very often described with words like “false”, “subliminal”, “misleading” and “deceptive”.… Read the rest