The following is also my latest MediaPost Spin column…
Ad Agency Gets Web 2.0! Can It Be True?
March 28th, 2008 by Max Kalehoff
Let’s face it. Ad agencies don’t get Web 2.0. Nor do they get the so-called “living Web.” Not only that, agencies seldom present themselves with any pride.… Read the rest
Following is also my latest MediaPost Spin column…Â
Machines Threaten Advertising Grunt Workers
March 21st, 2008 by Max Kalehoff
According to Garry Kasparov, the former world-champion chess player, the British mathematician Alan Turing envisioned the yet-to-be-invented computer playing chess and beating the human world champion.… Read the rest
We’re on the verge of a big Web initiative at my new startup, Clickable, and I’m seeking a Web development shop to partner with me, our UI team and engineers. If you have experience in progressive, innovative Web design, including deep competency in community, I’d love to hear from you.… Read the rest
When will they ever learn? Delivering your prospects — let alone existing customers — with pop-under browser ads equates to nothing more than annoying, offensive spam. Companies that spam usually are not interested in building long-term customer relationships.… Read the rest
Everyone’s talking about the looming recession, especially in the advertising business. I think there’s solid thinking about what the next year holds, but I took a stab at what the next five years may look like. My post below is also this week’s MediaPost column.… Read the rest
