Yeah, I’m not kidding. AdAge reports:
… Read the restThe Golden Arches picked up the $1,600 cost of printing report-card jackets for the 2007-2008 school year in Seminole County, Fla., in exchange for a Happy Meal coupon on the card’s cover. With 27,000 elementary school kids taking their report-card jackets home to be signed three or four times a year, that’s less than 2 cents per impression.
Reflecting on ZenithOptimedia’s latest ad-spend forecast, Jeff Jarvis asks why the U.S. is behind in its share of online ad spending versus major European countries:
… Read the restIs it that the national media markets in those countries are more competitive and thus, perhaps, innovative?
I’ve been a little quiet lately, so I’m happy and relieved to finally share some exciting news. I recently left Nielsen BuzzMetrics (now known as Nielsen Online) – a company I remain passionate about and loyal to – to join an exciting startup in the search advertising space.… Read the rest
What is your brand’s message, really? That’s an important question because behaviors ultimately create message in advertising. And the message and advertising brands create ultimately has a cost, not just for advertisers, but for consumers.… Read the rest
We’re All Suckers For Narratives
November 2, 2007
I have a passion for and history of helping digital marketing companies in new, emerging categories become significant and recognized brands. It’s what I do best. When people ask me what is my secret sauce, my answer is simple: it’s the ability to probe deep and elicit the essence of who you are, and to extract key stories that passionately demonstrate relevance, mission and a human connection to our world.… Read the rest
