Minimize Strategy & Maximize Purpose

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Notwithstanding Black Friday, where Americans showcase their ugly consumerist tendencies, the long Thanksgiving weekend is an important time for me to disconnect from the grid and assess the future.

Putting aside personal concerns about the economy, I believe we’re entering an important period of business cleansing and rebalancing.… Read the rest

Marketing Leadership Is Shifting From Command-And-Control To Cultivate-And-Coach

My early marketing leadership experiences included heavy-handed dictation of superlative messaging that the organization was expected to abide by. While this strategy sometimes could achieve alignment and convey strength, it often came across as forced and arrogant.… Read the rest

The Problem With ‘Full Disclosure’ Is That It’s Not

In this age of transparency, it seems everyone with a voice in the blogosphere or mainstream media feels compelled to “fully disclose” any possible conflict of interest. Here lies the problem: The idea of full disclosure is deceivingly straightforward, yet it’s never unequivocally factual or transparent.… Read the rest

Termination Is Hard, But Avoidance Is Destructive

The following also is my latest column in MediaPost.

Termination Is Hard, But Avoidance Is Destructive

Terminating relationships is hard – especially when it’s an employee. But termination-avoidance is one of the greatest risks that can hold a company back.… Read the rest