I frequently preach to my peers at Clickable that the marketing team is NOT the “marketing business unit.” Rather, the marketing team IS the entire company and our external stakeholders. We all contribute to the product, experience and culture that forges our reputation and business success.… Read the rest
Tag Archives: Management
Culture As An Investment Strategy
I worked at one of the largest marketing communications agencies at the beginning of my career. After three years, I was recruited to startup life by one of my clients and I never looked back. While the startup pace is more intense and unpredictable (therefore stressful), there are many things about it that appeal to me, especially: team vision, pride in building something big, accountability and speed.… Read the rest
The Company Is The Marketing
Ben Kucher writes in Ars Technica that in the gaming world, in-house PR pros are better than agencies:
… Read the restDealing with many people in the PR business is a painful affair. They only know the bullet points for each game, they become uncomfortable when asked substantial questions, and, way too often, looks are prized over skill.
Let Beached Whales Die
The New Scientist is one of my favorite publications — especially its online version. It was launched in 1956 “for all those men and women who are interested in scientific discovery, and in its industrial, commercial and social consequences.”… Read the rest
What Caused The Economic Meltdown? The Problem Is Us
I overheard a woman on the subway today speaking with her companion about several friends who had recently been laid off from their jobs. Then she asked:
… Read the restBut damn! If we’re in a recession, how do people have money to keep buying all this shit? I was just in DSW, and it was packed!