Marketing Leadership Is Shifting From Command-And-Control To Cultivate-And-Coach

My early marketing leadership experiences included heavy-handed dictation of superlative messaging that the organization was expected to abide by. While this strategy sometimes could achieve alignment and convey strength, it often came across as forced and arrogant.… Read the rest

The Problem With ‘Full Disclosure’ Is That It’s Not

In this age of transparency, it seems everyone with a voice in the blogosphere or mainstream media feels compelled to “fully disclose” any possible conflict of interest. Here lies the problem: The idea of full disclosure is deceivingly straightforward, yet it’s never unequivocally factual or transparent.… Read the rest

Comment Of The Week: Len Ellis On Indictments Around The Financial Meltdown

Indictments would make headlines and assure the public that a) villains exist and b) are being punished. The unfortunate truth is that criminality is the smallest contributor the financial industry’s meltdown.

Originally posted as a comment by Len on AttentionMax using Disqus.Read the rest