One of my strengths as a marketer is my outward focus. I love to evangelize and sell the dream. I love to get out in front of crowds and cultivate inbound advocacy and love. I love driving thought leadership and building a stellar external reputation that greases the skids for products and services to achieve utmost market traction.… Read the rest
Tag Archives: Marketing
Resurrection Of The Handwritten Letter
People obsess over the latest flavors and innovations in digital communication and interactivity. I’m talking about everything from new email technologies to social networking tools, even new hybrid interaction platforms like Wave.… Read the rest
Here Come The Wiggles (Again)
My “new marketing” friend Joseph Jaffe just posted a video monologue dedicated to the progressive marketing philosophies of The Wiggles, the Australian rock band for pre-schoolers. Joseph and I definitely see eye to eye.
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Are Marketers More Important Than Developers?
In tech startups, marketers are more important than developers.
That’s what one aspiring entrepreneur and software developer told me today in a huddle at Charlie O’Donnell’s NextNY “NYC Media: Meet the Startups†event at Sun Microsystems’ New York City office.… Read the rest
Figuring Out Social Media? The Answer Is Not Advertising
The most recent Advertising Week focused relentlessly on social media. I saw this firsthand as co-emcee of OMMA Global. I also saw it as an attendee of several other events. But for all the excitement and expert pontification, most people are getting it wrong.… Read the rest