I disagree with the FTC’s idiotic new requirements that bloggers must now disclose payola or material exchanges of goods with marketers. I agree with and live by the principle of liberal disclosure on this blog and in my personal life, but I don’t like government meddling in my speech.… Read the rest
Tag Archives: Marketing
Vandalized Ads Simply Are Better
The target victim of thousands of advertising impressions per day, my brain has adapted by subconsciously filtering out 99 percent of them. It’s a survival mechanism.
Which ads penetrate me? As far as I can tell: Ones that I ask for. Ones that offer a solution when I have a specific problem.… Read the rest
How To Be A Better Presenter
In the past week, I’ve emceed a major marketing conference and delivered feature presentations at three other events. Additionally, with Advertising Week in full effect, I’ve been on the receiving end of some of the best and worst presentations of my life.… Read the rest
The Anti-Advertising Agency
Advertising agencies typically don’t have R&D embedded in their playbooks, budgets or DNA. They’re hardwired to favor what’s worked in the past. They have incentive structures that thwart long-term employee and client loyalty.… Read the rest
The Wiggles Can Teach Marketers A Thing Or Two
One of the unfortunate turnoffs of big entertainment acts is the accompanying rules that forbid audience recording or broadcasting. Such policies cast a negative tone even months before the event. Consider the ubiquitous “NO CAMERAS/VIDEO/RECORDER” warnings that boldly talk down to fans on Ticketmaster-issued tickets.