I frequently preach to my peers at Clickable that the marketing team is NOT the “marketing business unit.” Rather, the marketing team IS the entire company and our external stakeholders. We all contribute to the product, experience and culture that forges our reputation and business success.… Read the rest
Tag Archives: Marketing
Advertising Peaked – So What Is Your Company’s Growth Engine Now?
Forrester analyst Shar VanBoskirk recently shared shared her firm’s updated interactive marketing forecast. I don’t pay attention to forecasts, but I thought the directional assertions were correct. Forrester says that advertising budgets, overall, will decline, but investment will pick up in other areas to drive growth:
With dollars moving out of traditional media toward less expensive and more efficient interactive tools, marketers will actually need less money to accomplish their current advertising goals.
The Walls Come Down
Peter Himler says:
… Read the restMedia relations pros always have taken a “hybrid” approach to finding the “right,” i.e., most appropriate outlet. It’s just that today’s options transcend the wires, newspapers, magazines, local, network and syndicated TV, radio and websites, to include myriad bloggers and microbloggers.
What Is Hyperlocal? Can Someone Please Tell Me?
“Hyperlocal†is the new buzzword in media and advertising. The word is especially in favor among community-oriented blogs and Web technology startups. But the word suffers from ambiguity. By extension, the promising sector it attempts to represent suffers as well.… Read the rest
Introducing The Clickable Guru’s Guide To Search Engine Marketing (And It’s Free)
When I joined Clickable in late 2007, we began assembling a team of experts dedicated to public service – to help struggling marketers succeed in search advertising. We named them “the Clickable Gurus.” For over a year, they’ve contributed expertise directly to hundreds of marketers in popular online communities, face-to-face, and on this blog.