It’s been about two years since I left the social media measurement space as startup marketing guy at the company most consider the pioneer and leader. While now immersed in the search-technology world, I enjoy keeping up with social media measurement for several reasons: It’s fascinating.… Read the rest
Tag Archives: Marketing
The Supermodel With A Giant Oozing Zit
I recently had breakfast with David Churbuck, a wise friend, who’s the head of digital marketing at a large computer and electronics manufacturer. He left me with a zinger quote that stuck to my brain like Super Glue. To paraphrase David and protect the guilty:
… Read the restDetails and presentation matter.
Consumers To Marketers: Fast-Forwarding Through TV Commercials Means We’ll Be Less Likely To Hate You
Todd Juenger at TiVo points to his company’s DVR user data and says that fast-forwarding through television commercials is a sign that viewers are engaged with the programming. He suggests that’s a good thing for advertisers making such media investments.… Read the rest
The Economics Of Local Search Marketing
Our startup Clickable began as an online solution to make self-serve search advertising simple, instant and profitable across all major advertising networks, like Google, Yahoo and Microsoft. As our CEO, David Kidder, often says, our Clickable Pro solution is a simple, Apple-like version of AdWords, Google’s search media buying center.… Read the rest
Your Professional Bio
We now live in the era of the personal brand. Thanks to the Internet, where everyone has a soapbox, more people are consciously promoting and managing their reputations like sophisticated brand managers. This trend is poised to accelerate amidst a deep recession and rising unemployment.… Read the rest