At Clickable, my startup, we dedicate ourselves to creating the simplest path to profitability for online advertisers. At the heart of that is goal-based advertising, an approach where businesses define their goals, track their successes, assign economic value to those successes, and then optimize continuously.… Read the rest
Tag Archives: Marketing
Crap Hats
The Internet is full of crap. There, I said it.
Search industry analyst Danny Sullivan agrees: “Search engines have ‘rules’ that they themselves knowingly allow others to break. Arguments erupt over the idea that any type of marketing is ‘manipulation.’… Read the rest
Get Smart
For the third year in a row, I’m attending the BRITE conference, produced by the Center on Global Brand Leadership at Columbia Business School. If marketing is part of your job, you should attend, too. Why? There are some mighty fine presenters, most of whom will make you think.… Read the rest
Activating A Brand On Twitter
Do you like speaking with humans or inanimate objects?
I think most people prefer to speak with humans, and that’s especially true when it comes to interacting with companies. In fact, customers get frustrated when companies limit or dehumanize interaction, especially when product or customer service is involved.… Read the rest
Passion And Innovation At Clickable
When I joined upstart Clickable in 2007, I said that passion and innovation were among the core reasons for my move. I was part of one amazing team (BuzzMetrics) that made a meaningful impact and was acquired by Nielsen, and I was ready to do it again with another amazing band.… Read the rest