The Super Bowl is perhaps more famous for its ability to lure marketers to shell out record dollar amounts to purchase audience attention and anticipation in hopes of transforming television ad campaigns into consumer demand.… Read the rest
One flaw in my writing is that I’ll rant and rave about something that’s wrong, but fail to introduce or attempt a solution. Such was the case with my recent protest over pop-up surveys, as well as my corresponding poll emphasizing my community’s disdain over them.… Read the rest
Interested in how businesses use social media to build relationships with customers? Join us for a special panel discussion today…
I recently expressed disagreement with Forrester Research’s headline that most consumers don’t trust corporate blogs.… Read the rest
Josh Bernoff, an analyst at Forrester Research, just sent me his latest report on corporate blogs. He pegged his write-up to a U.S. consumer survey whereby participants scored corporate blogs low on trust:
… Read the restCorporate blogs rank at the bottom of the trust scale with only 16% of online consumers who read them saying that they trust them.
Fred Wilson says blogging is the “realest” work he does:
… Read the restDo You Ever Do Any Real Work? That’s a question I used to get all of the time in the early days of this blog. I don’t get it so much anymore. Because slowly but surely people are wising up to the fact that blogging is work and its a very valuable use of my time…the time and energy I’ve put into this blog for the past five years has built a unique and very sophisticated audience.
