…you walk in and tell the sales rep the hi-end model they have for sale is actually crap, she agrees wholeheartedly, then recommends the cheapest model which works best, has an unbeatable five-year warranty, and happens to be the one she uses herself.… Read the rest
Tag Archives: Marketing
A Beautiful Web Site Becomes A Marketing Hub
While not as significant as introducing kids into the world, I led a team at Clickable to introduce the beta version our new Web site last week. We tried to do something different: make our customer-support community our home page. Scott Wilder, general manager of online communities at Intuit, and a Clickable advisor, recommended making our customer support community as visible as possible.… Read the rest
Employee Brands Must Be Part Of Your Search Marketing Strategy
Following also is my latest MediaPost column…
Employee Brands Must Be Part Of Your Search Marketing Strategy
It’s simple: Employees steward personal brands that drive intrigue among customers and other external stakeholders. These employees include senior management, client project leaders, engineers, sales managers and customer service reps, among many others.… Read the rest
Search Engine Marketing Insights For CMOs
I participated today in a CMO discussion on search marketing, hosted by Pete Krainik of the CMO Club. With me were three other heads of marketing, including Bill Muller of iProspect, Robin Caputo of Ciber, and David Cumberbatch of SimpleTuition. (For the record, I’m technically not a “CMO,” but am marketing head for my company.)… Read the rest
Want To Win Customers? Don’t Be Like A Wireless Carrier
The following also is my latest MediaPost column…
Want To Win Customers? Don’t Be Like A Wireless Carrier
As a consumer, I’ve found that wireless carriers are among the most difficult companies to do business with. But as a marketer, their flops underscore live-or-die principles in how to win customers – or how to make them hate you.… Read the rest