My 18-month-old son will soon graduate from his crib to a big-boy twin-size bed. So last week Laura and I turned to the Web.
We picked out a new bed on 1800mattress.com. We used its mattress calculator to select a model and then ran a few comparative searches externally to make sure we got the best deal.… Read the rest
The following also is my latest MediaPost column…
Sometimes It’s Best To Just Get Out Of The Way
The AdWords Help forum, hosted on Google Groups, is one of the most valuable community resources for search advertisers, especially beginners.… Read the rest
Brian Morrissey, my Twitter friend and one of the smarter hacks covering digital marketing, interviewed Hal Varian, Google’s chief economist. I attended Varian’s presentation at a recent SMX show, and his message stuck in my brain like Super Glue.… Read the rest
Following is also my latest MediaPost Spin column…
How To Make Conferences Great
Industry conferences are a cornerstone of our interactive industry. They serve many purposes: idea exchange, education, soapbox, vendor bazaar, sponsorship, promotions, networking, market intelligence and revenues for the producer.… Read the rest
The following is also my latest MediaPost Spin column…
Marketers: Beware Of Blogging Simply For SEO
The search-engine optimization (SEO) community has gone gaga over social media. The evidence is everywhere.
Consider Sphinn, the news-voting site for search and interactive marketers — affiliated with Danny Sullivan’s esteemed Search Engine Land.… Read the rest
