I caught up this morning with my intellectually curious friend, Noah Brier??????. By morning, Noah’s the founder of likemind.us, an international network of like-minded people that meet for coffee. By day, he’s a strategist at Naked Communications, the communications planning agency.… Read the rest
Tag Archives: Marketing
Aram Sinnreich On The State Of The Search Marketing Industry
At the SEMPO NY Local Working Group Meetup this week, Aram Sinnreich of Radar Research discussed key challenges facing search engine marketing today, based on data from SEMPO 2008 State of the Market Study. (Aram was my colleague through the Jupiter Media Metrix mashup in 2000!… Read the rest
Srikar Nagubandi On Launching A Search Marketing Program
At the SEMPO NY Local Working Group Meetup this week, I moderated a discussion with Srikar Nagubandi of Adaptive Marketing. Srikar discussed how he has resolved challenges managing up and across technology, management and marketing to get a search program in place.… Read the rest
Product Focus Matters More Than Customer Focus
I can’t stand the words “customer-centricity” or “product-centricity.” They’re ugly and counter to their intention. I would prefer to say customer focus or product focus. That said, Gord Hotchkiss is correct in his presumption that product-focused leadership matters far more than customer-focused leadership:
… Read the restHere’s a shocker, coming from me.
SEMPO NY Local Working Group: State Of Search Industry
We’ll holding our second SEMPO (Search Engine Marketing Professional Organization) New York Local Working Group Meetup on Wednesday night at the Yahoo! offices. I just checked and we have 123 confirmations, which means we have seven spots left for this packed event.… Read the rest