The following is also my latest MediaPost Spin column…
You’re Nothing Without A Link
My search and customer acquisition manager is very upset with me.
Why? The last several online news stories on my company failed to include a link back to our Web site.… Read the rest
A PR-agency rep for one of the major three news-release distribution services pitched me today on the success of his client’s ability to frequently make the homepage of TechMeme, the tech news aggregator. If you work in the tech and Internet industry, TechMeme is a big deal because of it’s influence in shaping and promoting the flow of tech news and information.… Read the rest
“What Would Apple Do?†or “W.W.A.D.“ That’s the key question we frequently ask ourselves at my company. Apple represents a high standard of simplicity and experience we aspire to in our product and most everything we do. So much that we’re even proudly equipped with Lance Armstrong-inspired bracelets, with the W.W.A.D.… Read the rest
I’ve been on a recent kick about “free” — most recently, countering Chris Andersen’s notion that the future of business is free. While I believe nothing is free in the end, I do agree that people are being conditioned by the idea of free.… Read the rest
I won’t out the guilty, but there’s a specific person who seems to show up everywhere online — in Facebook, on Twitter and elsewhere. Like Chelsea Clinton, everyone knows of this person, but nobody knows anything of substance about him.… Read the rest
