Seth Godin expresses dissatisfaction with marketing-centric terms, where a person is defined by the marketer, not the other way around. This includes the words “prospect” and “target”. He then asks: “Isn’t it interesting that there isn’t even a name for someone who doesn’t yet have a relationship with the marketer?”… Read the rest
Tag Archives: Marketing
Great Marketing Comes With A Smile
The following is also my latest MediaPost Spin column.
Great Marketing Comes With A Smile
February 15th, 2008 by Max Kalehoff
We all know the difference between interactions where someone smiles versus when someone does not. When people smile, the experience more often than not is pleasant, if not enjoyable.… Read the rest
An Abundance of Information Creates a Poverty of Attention
My mad-scientist friend and early career mentor Len Ellis started a blog. (Len’s first post was in October 2007, but I didn’t discover it until now.) He opens up:
… Read the restTo blog or not to blog is no longer a question if you’re reading this sentence.
Sophistication Will Be Search Industry’s New Master
Following is also my latest MediaPost Spin column…Â
Sophistication Will Be Search Industry’s New Master
February 8th, 2008 by Max Kalehoff
A colleague of mine who helped build one of the earliest proprietary online services wisely noted that one of the most significant and inevitable forces shaping the Web is sophistication.… Read the rest
Invent-It-Yourself Innovation Is A Likely Path To Nowhere
Mark Peterson, director in Procter & Gamble’s External Business Development organization, speaking last week at the Brite Conference, offered one of the most compelling stats underscoring why companies need to organize themselves to cultivate innovation from the outside, as well as inside.… Read the rest