I’m a guest blogger and discussion catalyst for the 2008 BRITE conference and CMO Summit on branding, innovation, and technology. It was put on by the Center on Global Brand Leadership at Columbia Business School.
The kickoff CMO Summit today was off-the-record, but I’ll share a gem from Bernd Schmitt, Columbia Business School professor and director of the aformentioned Center.… Read the rest
When will they ever learn? Delivering your prospects — let alone existing customers — with pop-under browser ads equates to nothing more than annoying, offensive spam. Companies that spam usually are not interested in building long-term customer relationships.… Read the rest
The following is also my latest MediaPost column…
Move Over, Seth Godin, Einstein’s Here
January 25th, 2008 by Max Kalehoff
I read my fair share of business books and marketing punditry. In the trendy stable are works by authors Seth Godin, Guy Kawasaki, James Surowiecki, Don Tapscott and Malcom Gladwell.… Read the rest
AttentionMax today was ranked as the #27 overall blog in the Junta42 Top 42 Content Marketing Blogs premiere listing. Joe Pullizi, Junta42 founder and chief content officer, wrote in an email to me today:
… Read the restEach blog on the list was ranked by our research team, and included such components as relevance to content marketing, depth/informational value, regularity, overall quality, and to some extent, popularity.
The following is also my latest MediaPost column…
Can Big Companies Act Small?
January 18th, 2008 by Max Kalehoff
Chris Wall, vice chairman-creative at ad agency giant Ogilvy, New York, recently told Ad Age: “For small shops, the challenge is how to scale.… Read the rest
