Following Edelman‘s recent roundtable on measuring influence, Jonny Bentwood just released his synthesis in a paper titled “Distributed Influence: Quantifying The Impact of Social Media.” The discussion yielded some great thinking, and is a great contribution to the fundamental debate over what influence really is.… Read the rest
Tag Archives: Marketing
Enemies Are Good For You
The following is also my latest MediaPost column…
Enemies Are Good For YouÂ
January 11th, 2008 by Max Kalehoff
“Keep your friends close, and your enemies closer,†the proverb goes. While that’s sound advice, enemies are more than opponents to manage relative to your allies.… Read the rest
Your Are What You Say, So Say Good Things
Thanks to TagCrowd, I created the following text cloud based on all the current visible text on the main landing page of this blog. As you can see, it’s a visualization of vernacular, listed alphabetically, with frequency indicated by font size and color.… Read the rest
The Skinny On Advertising, Engagement, Privacy & Trust
I had an impromptu meeting last October with Surinder Siama from ResearchTalk, one of the best multimedia hubs for all things and people in the research and analytics industry. He had a few hours in New York before heading home to London, and I had no lunch plans.… Read the rest
Email Blows Away All Other Social Networks
The following is also my latest MediaPost Spin column.
Email Blows Away All Other Social Networks
January 4th, 2008 by Max Kalehoff
With the explosive excitement and high valuations of Facebook and the like, it’s time to take a step back and acknowledge the mother of all social networks: email.… Read the rest