My colleague today cited a passage by Seth Godin:
… Read the restEvery time you interact with a customer, you’re engaging in marketing. Doesn’t matter if you’re instituting a policy, gaining some data, delivering an invoice… it’s a marketing interaction.
In my last MediaPost Column on “social-media best practices,” Dave Evans challenged me on my growing rejection of the term social media. He then unpacked his argument into a ClickZ column. He said:
… Read the restAt its core, social media both encompasses and provides a set of tools that enable members to share and share in the information around them.
Today everyone in my company is going to call ten customers. The objective is to check in on them and see how they’re doing. This sounds like a mundane exercise, but there are multiple past companies I worked at that eventually grew big and developed internal silos that never touched a SINGLE customer.… Read the rest
The following is also my MediaPost column this week. I wrote this from the Search Insider Summit in Park City, Utah. My column has nothing to do with search. I’ll report highlights of the search show later.
10 Principles To Inspire Your Brand (And Maybe Save It)
December 14th, 2007 by Max Kalehoff
Four weeks into my new job at a startup, I’ve been thinking a lot about what our brand and reputation should become.… Read the rest
Yeah, I’m not kidding. AdAge reports:
… Read the restThe Golden Arches picked up the $1,600 cost of printing report-card jackets for the 2007-2008 school year in Seminole County, Fla., in exchange for a Happy Meal coupon on the card’s cover. With 27,000 elementary school kids taking their report-card jackets home to be signed three or four times a year, that’s less than 2 cents per impression.
