We’re All Suckers For Narratives
November 2, 2007
I have a passion for and history of helping digital marketing companies in new, emerging categories become significant and recognized brands. It’s what I do best. When people ask me what is my secret sauce, my answer is simple: it’s the ability to probe deep and elicit the essence of who you are, and to extract key stories that passionately demonstrate relevance, mission and a human connection to our world.… Read the rest
Chris — The Long Tail — Anderson is fed up with bad PR people and said:
… Read the restI’ve had it. I get more than 300 emails a day and my problem isn’t spam (Cloudmark Desktop solves that nicely), it’s PR people. Lazy flacks send press releases to the Editor in Chief of Wired because they can’t be bothered to find out who on my staff, if anyone, might actually be interested in what they’re pitching.
I regurgitated my recent post on PR people pitching me — for my latest MediaPost Spin column. Here’s my favorite line:
… Read the restIt’s the more meaningful, intellectual, curious and passionate non-pitch inquiries that garner my attention and engage me.
Search Guru Gord Hotchkiss reflects on my “nuisance cost” of advertising before diving into a recap of the infomediary model, originally posed by John Hagel. Gord suggests that Google is beginning to fulfill this model:
… Read the restHere’s the basic foundation of the infomediary.
