I work in marketing for an online research and information company, and I don’t consider myself a news gatekeeper. But between AttentionMax and my weekly MediaPost op-ed column, I’ve started to receive a steady flow of pitches from PR people, particularly for products and services related to Web 2.0 and online media and advertising.… Read the rest
Tag Archives: Marketing
I Had It “Just Right”
Marketing agency DiMassimoGoldstein issued a press release on its hire of veteran marketer, Stephanie Fierman, “to consult for the agency and its clients on the subject of digital brand self-defense.” My favorite line comes in the quote, in the second paragraph:
… Read the rest
According to Fierman, “Max Kalehoff of Nielsen BuzzMetrics had it just right when he said that this is the age of ‘defensive branding.’
Why This Post Is Not A Conversation
Todd Parsons disagrees with my call to kill the overused term “conversation” in marketing contexts. Todd said:
… Read the restWe use, it, our customers use it, our entire business is built on it! So its difficult to throw the baby out with the bathwater.
Our Bias Toward That Which Is False
For my latest MediaPost column, I unpacked an earlier post on our inability to think rationally and tendency to believe what’s false. There’s some good, angry feedback coming in at the MediaPost discussion forum. Here’s a snippet:
… Read the restDid you know that Saddam Hussein was directly involved in planning the Sept 11, 2001, terrorist attacks, and that most of the hijackers were Iraqi?
Event: Online Buzz Influencing Vehicle Transaction Prices
Considering my recent new car purchase and online experience, I’m particularly enthusiastic about my Nielsen BuzzMetrics colleague Bill Stephenson’s work in the automotive industry. In fact, Bill just released public data about the impact of consumer-generated media in driving transparency among manufacturers and dealers.… Read the rest