There’s no doubt in my mind that Advertising Week’s biggest, most abused cliché was “conversation.” With all due respect to the Cluetrain, advertisers’ excessive, ambiguous and disingenuous insertion of the word between every other breath became downright difficult to stomach.… Read the rest
Tag Archives: Marketing
Talk To Your Kids About Drugs…I Mean The Beauty Industry
I’m falling for it. Following its infamous Dove Evolution cause-inspired real-beauty online video, Unilever has followed it up with Dove Onslaught. It’s pretty compelling and likely to generate a lot of talk and consumer-driven syndication.… Read the rest
“Defensive Branding” Tackled At OMMA
In case you missed my standing-room-only panel at OMMA on Monday, Karl Greenberg from MediaPost covered it here. The discussion was on “Defensive Branding” — the art and science of promoting and protecting your brand in an age where brands have less control.… Read the rest
Connecting And Heckling During Advertising Week
I’ll be around and about during Advertising Week in New York, especially the interactive and new-marketing events like OMMA, MIXX and the ARF’s Word-Of-Mouth Marketing and “Influencers” event. Let me know if you’ll be crossing my path and would like to meet up.… Read the rest
What Is Influence?
What Is Influence?
September 21st, 2007 by Max Kalehoff
What is influence?
“That’s the million dollar question,†Duncan Watts, professor of sociology at Columbia University, and an outspoken critic of influencer and viral marketing, told me a few months back.… Read the rest