My colleague Pete Blackshaw and I thought it would be interesting to probe online consumer sentiment around advertising, and then visualize it using Nielsen BuzzMetrics’ Brand Association Map (BAM) technology. We’re going to use this map below as context for a Webcast we’re leading with Ominicom/PhD’s Erik Rabasca on Friday, called “Nielsen BuzzMetric’s Guide to Advertising Week.”… Read the rest
Tag Archives: Marketing
AttentionMax Achieves ‘M20: Top Marketer Blog’ Distinction
This blog, AttentionMax, now is distinguished as an official M20: Top Marketer Blog, a new ranking created by Peter Kim, senior analyst at Forrester Research. Peter noted earlier when he first began experimenting with the ranking methodology:
… Read the restThere’s something different about the voices that come from the client-side of the table.
Consumers To Advertisers: Benefit Us Or Else!
While it’s been a busy week that’s required laser focus on work projects, there have been a few issues burning in my mind. I tackled one of them last night for my latest MediaPost column: “Are advertisers truly benefiting consumers?… Read the rest
My New Car Shopping Experience
Laura, Julian and I just bought a Subaru Forester, and I analyzed our shopping experience for my latest MediaPost column (pasted below).
A number of guys out there have emailed me privately, accusing me of buying a “chick car.” I’ll underscore here: Our new Forester comes with good gas mileage, ample room for a mid-size car, excellent handling in the snow and rain, high crash-safety ratings, a reputation for reliability, a huge sunroof, an ipod hookup, a trunk liner you can hose down and easy handling for my wife.… Read the rest
Nielsen Set To Launch Social Network For Entertainment Enthusiasts
Nielsen, the parent of the Nielsen BuzzMetrics service, where I work, is set to launch a social network for entertainment enthusiasts — called Hey! Nielsen.
I’ve contributed to Hey! Nielsen strategy for the past couple months, and believe this initiative is significant.… Read the rest