Marketing – Page 34 – AttentionMax

Food Marketing To Kids: Consumers Split On Ad Limits

Brandweek had a nice lead story yesterday on buzz and sentiment around Food Advertising To Kids — based on research I worked on with my colleagues at Nielsen BuzzMetrics. The key thing for marketers to consider is that while sentiment is very mixed and attitudes undecided, buzz levels imply that awareness and engagement levels around the issue are rising.… Read the rest

Pure Viral Marketing – A Pipe Dream?

We hear it all the time: “We need a viral marketing strategy.” Or “we’re prepping a series of viral videos.” Or “we’ve got the best viral game in town.” Inspired by a series of best-selling business books with elegant but oversimplified narratives, our industry has been led to believe there is some magical, attainable viral force waiting to be unleashed.… Read the rest

If Presenting Yourself Is Critical, You Must Nurture Your Digital Identity

Jeff Jarvis recently pointed to Neil McIntosh’s sound advice to journalism students:

Again, for those at the back: if you think you want to be a journalist, I now don’t think there’s any excuse not to have a blog. The closer you get to looking around for jobs, the better it should be maintained.

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Apple Finally Emailed Me A Relevant iTunes Promotion

Apple finally sent me a relevant iTunes promotional email — on parenting! Included is Pregtastic, which my wife and I used to listen to religiously. Here’s the full highlighted list on iTunes.

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