In this week’s MediaPost column, I summarized exciting work by my Nielsen Company colleagues at BuzzMetrics, BASES and AC Nielsen. (The full study is available here, and an archive of today’s Webcast will be posted by Monday.) Through a CPG brand and market-mix modeling study, they found that high blog interest, or buzz, around new product launches is tightly linked to paid media spending.… Read the rest
Tag Archives: Marketing
Marketers Can Buy Blog Buzz, Nielsen Reports
Marketers can buy blog buzz. Well, sort of…
Marketing strategies that separate advertising and paid media from pure word-of-mouth tactics can be severely misguided, according to a just-completed study by my Nielsen Company colleagues Kate Niederhoffer (BuzzMetrics), Rob Mooth (BASES), David Wiesenfeld (AC Nielsen) and a few others.… Read the rest
Top Marketer Blogs
Forester analyst Peter Kim has started a list of top blogs authored by client-side marketing people — versus bloggers from advisory firms trying to sell their blog advisory services. He says:
… Read the restWhile many of us might have been there and done that in some fashion, these are marketers who are *doing it* right now.
Capturing That Great Brand Moment
 
Have you ever been on an awesome thrill ride at an amusement park, had your photo, with a big grin on your face, taken unsuspectingly — only to end the ride with an aggressive pitch to buy a low-quality print for, say, $5, $10, $15, even $20? It’s happened to me countless times, and always left a sour feeling in my stomach.… Read the rest
iPhone Exceded Apple & iPod Buzz
Blog citation volume for “iPhone” exceeded that of keywords “apple” and “ipod” during the launch yesterday. Note that the keyword apple can include any reference to the company, fruit or other. But buzz still hasn’t reached share as high as the January product announcement at Macworld (around the time of the Consumer Electronics Show).… Read the rest