Why Do Bloggers Get Sucked Into iPhone Buzz (like I am right now)?

blogpulse_iphone_06-28-07

A few different company and industry colleagues have asked over the past few days if some bloggers — in a rabid quest for attention and traffic — are inherently mandated to chime in the iPhone launch. The question is whether they’re consciously and opportunistically exploiting human readers and search engines that are primed and sensitized to the event — similar to ambulance chasers.… Read the rest

Do Real-Time Analytics Stifle Decisions?

Do real-time analytics stifle marketers’ ability to make decisions? That is the premise of my latest MediaPost column:

First of all, think about the fear of not knowing, or not knowing right now. Does that fear consume one’s ability to focus mental or decision-making resources where they should be?

Read the rest