A few different company and industry colleagues have asked over the past few days if some bloggers — in a rabid quest for attention and traffic — are inherently mandated to chime in the iPhone launch. The question is whether they’re consciously and opportunistically exploiting human readers and search engines that are primed and sensitized to the event — similar to ambulance chasers.… Read the rest
Tag Archives: Marketing
New Mental Disorder: Video-Game Addiction
The New Scientist reports that doctors at a debate at the AMA “backed away from a controversial proposal to designate video-game addiction as a mental disorder akin to alcoholism on Sunday, saying psychiatrists should study the issue further.”… Read the rest
Do Real-Time Analytics Stifle Decisions?
Do real-time analytics stifle marketers’ ability to make decisions? That is the premise of my latest MediaPost column:
… Read the restFirst of all, think about the fear of not knowing, or not knowing right now. Does that fear consume one’s ability to focus mental or decision-making resources where they should be?
Held Against Your Will On The Tarmac
The buzz around passenger’s being held on planes on the tarmac against their will is skyrocketing. Above is a BlogPulse chart showing the percentage of all blog posts that mentioned the keyword “tarmac” over the past six months.… Read the rest
Supernova: Research & Relationships
I moderated a workshop yesterday at Kevin Werbach and Wharton Business School’s Supernova, called “Research and Relationships. Joining me were Aaron Coldiron of Mircrosoft, Amy Shenkan of McKinsey and Ellen Konar of Google (thanks, folks!).… Read the rest