This video from Microsoft Ad Solutions elegantly summarizes — in two minutes — how and why consumers are rejecting the one-way, unbalanced relationship for which mass marketers have built their foundations. In reference to the “Listenomics” book he’s writing, Bob Garfield says:
… Read the restThe video says it all.
Seth Goldstein points out the real significance behind the recent storm of mergers and acquisitions in the digital advertising space:
… Read the restI am surprised at the lack of critical perspective about the consolidation of cookies being placed and managed on users’ computers without their knowledge…The recent spamacornucopia means more than $10 BILLION DOLLARS OF YOUR DATA IS BEING EXCHANGED AMONG BUYERS AND SELLERS THAT YOU DON’T CONTROL, starting with DoubleClick (and H&F their private equity owner) and Google, and then Right Media (Redpoint) and Yahoo!,
Harold Burson of Burson-Marsteller wrote a nice post on the recent May college graduates, including the increase in new entrants to the communications field. He offered some great advice, and also mentioned his excellent and highly competitive Harold Burson Summer Internship program, for which I am an alum.… Read the rest
With parenthood comes significant personal and career change — from work-life balance to at-work habits to your outlook on the very subject of your profession. And with my first son’s turn past the six-month mark, that’s what I share this week in my latest MediaPost column:
… Read the restMost significant, I’ve become far more sensitive to marketer abuse and other peoples’ vulnerabilities.
In my latest MediaPost column, I focused on what I’ve learned through blogging…
Why All Marketing People Should Blog
May 18th, 2007 by Max Kalehoff
I’ve authored, contributed to and built several blogs over the past four years. My blog endeavors have spanned my work and personal life, and, most recently, that fuzzy area in between.… Read the rest
