Josh Bernoff, an analyst at Forrester, has a funny rant about PR blunders and bad e-mail marketing habits. But one of his PR blunders is actually a market research blunder, and one becoming too common as online survey tools commodify, democratize, propagate, and saturate, consequently turning the world’s aggregate of surveys into a more aimless and sometimes offensive proposition.… Read the rest
Tag Archives: Marketing
FTC: Don’t Exaggerate!
Brandweek reports that “celebrities and consumers making incredible-sounding claims in ads may soon get new scrutiny from the Federal Trade Commission.”
That’s not a bad thing, I suppose. However, overly-ambitious commercial claims these days can quickly have consequences contrary to those intended.… Read the rest
Is Advertising Dead?
Is advertising dead — specifically, the kind that intercepts, interrupts and coerces? Bob Garfield’s must-read Chaos Scenario 2.0 analysis makes a compelling case that’s where we’re quickly headed. I just wish the “2.0” would die with it.… Read the rest
Online Ad Industry Gathers At OMMA Hollywood
I’m at OMMA Hollywood and moderating the first marketing breakout panel on “keeping your brand healthy during viral outbreak.” (I served as chair of the conference programming dedicated to marketers.) I’m here today and tomorrow, so leave a comment or shoot me an email if you’re also here and would like to meet up.… Read the rest
Six Columns Digital Marketers Must Read
My latest MediaPost column is sort of a "best of," and the MediaPost blog comment area is here.
… Read the restSix Columns Digital Marketers Must Read
March 16, 2007 by Max Kalehoff
I try to limit my opining in this column to areas where I’m either extremely passionate, or believe there are emerging digital-media trends in need of further probing and discussion.