AdAge reports on over a dozen states considering do-not-mail lists. My colleague Pete Blackshaw has a few nice quotes in the feature, including:
… Read the restIn short, marketers will have to open their own doors and figure out ways to lure customers in, said Pete Blackshaw, chief marketing officer of Nielsen BuzzMetrics, who adds it’ll probably get worse before it gets better.
This is strange, but I’ll just assume pride: I checked the search referrals for AttentionMax and discovered that the query “maggot marketing” drove several visits today. Perhaps there was some event that spawned interest in maggot marketing?… Read the rest
The New Scientist reports on a study from the Walter Reed Army Institute of Research, which suggest that a lack of sleep can affect people’s moral judgment.
… Read the restThe findings, along with previous brain-imaging studies, suggest that sleep deprivation has a particularly debilitating effect on decision-making processes that depend heavily on emotion.
The WSJ has a report (registration required) on digital marketing agencies beginning to take the lead over traditional agencies in larger not-necessarily-digital campaigns:
… Read the restEven as Internet advertising has been growing rapidly, marketers tend to confine the agencies that design their Web and email ads to online work only.
