A 30-Second Super Bowl Spot Is Worth $2.6 Million If You Optimize The Ancillary Web Of Consumer Pass-Along

…and that’s what I concluded today on Reuters Television. Click here for the full streaming interview with anchor Fred Katayama.

 

The irony is that Reuters, itself, is missing opportunities to optimize the ancillary Web of consumer pass-along.… Read the rest

Who Will Win High-Def DVD Format War? Ask The XXX Industry

My family moved into our new home over the weekend, so we’re in the home stretch toward getting some routine back in our lives. Living at Dad’s house in the guest (attic) bedroom over the past seven weeks has been great because our family is close, and there’s been lots of help with our son Julian (who’s now nearly ten weeks old).… Read the rest

Brand Ad Salesmen Must Sell More ROI, Not Impressions

 

What a week: Laura and I closed on our new home and hired a nanny for our newborn Julian. Next week we’ll move in. Now, here’s my latest column focusing on the need for media ad-sales departments to gravitate to a model of selling ROI, versus impressions.… Read the rest

Please Please, No Cloned Farm Animals In My Diet!

Despite the shortcomings of my own diet, I just don’t feel good about eating cloned farm animals. And according to discussions in the blogosphere, numerous others also disapprove of the FDA’s tentative decision to stamp the "freak food" edible.… Read the rest