While many so-called A-list bloggers would be expected to fill the top ranks of blog posts most linked to, it’s interesting how a relatively unknown blog can quickly capture the passion of thousands and mobilize a community overnight. And that was the case with mother.livejournal.com’s… Read the rest
Tag Archives: Marketing
Marketers: It’s Time To Stop Blaming Your Woes On The Consumer!
Here’s my next MediaPost column, where I largely agree, yet still deconstruct, the ANA’s top transformation prediction for 2007: consumer In control. The ANA is a great organization, but it seems this year’s top-ten transformations list walks a fine line between desired outcome and mandate.… Read the rest
The ANA’s Top Ten Marketing Transformations For 2007
Lesley Weiner, from the Association of National Advertisers’ public-relations agency, just sent over ANA CEO Bob Liodice’s top-ten list of changes his team expects to affect the way marketing programs are planned, created and executed in 2007.… Read the rest
A Most Excellent List of 2006 Tops
My colleageue Sue MacDonald, author of BlogPulse newswire, sent me PRWeek’s massive list of lists for 2006 in the marketing communications industry, including blunders, jobs, hires, brands, launches, terms, etc. Here are the top-five terms you’d never want to hear again:
- Crackberry – We get it – it’s rude to e-mail at the dinner table.
To Market To People, You Also Must Market To Algorithims
The most elegant insight at the Word of Mouth Marketing Association’s annual confab in Washington, D.C. earlier this week came from Ted Leonsis, vice chairman of AOL. He noted that “Marketing isn’t just to people anymore. You have to market to algorithms.”… Read the rest