I’m at the Word of Mouth Marketing Association‘s annual research symposium and general conference this week. I’ll be on the brand monitoring panel on Monday, and pinch-hitting for my CEO, Jonathan Carson, for the consumer insights panel.… Read the rest
Tag Archives: Marketing
People As Advertising…It’s Risky Business
People as advertising is a risky business because of hazy disclosure rules and expectations, and that’s the subject of my next MediaPost column:
People As Advertising: Risky Business
by Max Kalehoff, December 8, 2006
… Read the restBy now, everyone’s heard of PayPerPost, the service that connects advertisers with bloggers willing to post product reviews in exchange for dollars.
Please, No Web 3.0!
Veteran NYTimes Silicon Valley writer John Markoff, with a seemingly insatiable appetite to make something out of last week’s mega Web 2.0 confab, latched onto Web 3.0 in a story tied to artificial intelligence and natural-language processing (stuff my employer does).… Read the rest
Scion Wisdom: Be True To Who You Are, Less Is More
You don’t often see brands cutting back because they’re becoming massively popular, even if massively popular is inconsistent with the brand identity. Well, Toyota’s Scion did just that, reports the WSJ:
… Read the restScion, Toyota Motor Corp.’s
Joseph Jaffe Interviews Max Kalehoff “On Across The Sound,” New-Marketing Podcast
I’ve been a loyal listener of Across The Sound, Joseph Jaffe’s new-marketing podcast, since day one. It’s a must-listen for any marketer or media professional who cares to be relevant beyond today. Which is why I’m honored to have been the feature guest on the latest episode, number 62!… Read the rest