I polished up an old post about new-media guys and engagement, to become this week’s MediaPost OnlineSpin column. What do you think?
New Media Stumble Into "Engagement" Bash, Confront Elephant In Room
by Max Kalehoff, November 3, 2006
… Read the restAs the social-media and Web 2.0 revolution continues, I’ve been convinced the traditional advertising and media establishment was alone in the debate over engagement.
Fritz Grobe from Eepybird, who I had on my last OMMA panel, just forwarded me his new Diet Coke & Mentos Experiment. Interestingly, Coke finally gave in and partnered with EepyBird for this new video. It is part of the Poetry In Motion video challenge over at Coke.… Read the rest
Should all conversations be on the record and fair game for blogging? Over the weekend, several bloggers, in light of a posting from Digitas’ Greg Verdino, asked why the recent Nielsen BuzzMetrics client-only "CGM Summit" wasn’t open to public blogging. … Read the rest
U.S Court of Consumer Appeal — Case #9875245: "The People Versus Madison Avenue"
Charges
The People accuse the institution of Madison Avenue with breaking the law. Here, in the Court of Consumer Appeal, the People charge the old ad-agency legacy with:
1.… Read the rest
Nigel Hollis has a nice post on the challenges of brands entering social media as of late…often blind and desperate:
… Read the restMost brands have nothing to contribute to the social interaction that takes place on the sites, because they don’t fit in and they don’t add anything of value…
[B]ringing something of interest or value is just the “price of entry.”
