Nigel Hollis, chief research analyst at Millward Brown, is a hip guy, especially for a research guy. But he’s the last I would’ve suspected to come up with a clever way to promote his blog. I recently stopped by the Millward Brown offices to interview Michelle de Montigny for the Engagement By Engagement blog, and came across this nifty flyer in the lobby promoting Nigel’s blog:
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This is one of the more engaging, non-BS corporate collateral pieces I’ve seen.… Read the rest
I recently wrote how Forrester validated consumer-generated media in its first-ever Brand Monitoring Report, led by Peter Kim. My employer, Nielsen BuzzMetrics, which was cited a “leader” and having “the strongest strategic vision,” has licensed the report and is making it available – right here – to all in our industry, free of charge (a $349 value).… Read the rest
Reflecting on the now infamous P&G CEO A.G. Lafley “Just Letting Go” speech, my colleague Pete Blackshaw asked in his most recent ClickZ column why the discussion isn’t also including the concept of “Opening Up.”… Read the rest
Are marketers serious about ceding control to consumers? "Letting go" was the key message from A.G. Lafley, P&G’s chief, at the recent ANA conference. I think the message is right, but the hard part comes in the execution and the details.… Read the rest
Jim Nail at Cymfony penned a nice piece on engagement for iMedia. He describes four dimensions of engagement, which he synthesized from discussions at the Consumer Engagement conference:
