NYTimes runs a story about stars warming up to 30-second television spots:
… Read the restAbout 20 percent of ads in the United States feature celebrities, up from closer to 10 percent only a decade ago, said Hamish Pringle, director general of the Institute of Practitioners in Advertising in Britain, an industry group for British ad agencies, and the author of the book “Celebrity Sells.”
Laura Petrecca at USA Today penned a nice story today on the ad-clutter wasteland and consumers fighting back. (OK, I contributed a few zingers for this one.) Here are some notable quotes and passages:
"I’ve never seen things changing as much as they are now," says Rance Crain, editor-in-chief of trade magazine Advertising Age and a 40-plus-year observer of marketing.
The New Scientist reports on a new ‘maggot juice’ to help heal wounds:
… Read the restBandages containing fluids secreted by maggots could help accelerate the body’s healing process, research suggests.
Live maggots are sometimes applied to chronic wounds because they eat dead tissue, but leave healthy tissue alone, boosting healing.
I left the ANA Masters of Marketing conference to return home to NewYork. Unfortunately, I missed the “What Sticks” presentation by Rex Briggs, CEO of Marketing Evolution, and Greg Stuart, CEO of the Interactive Advertising Bureau, who’s wrapping up a successful six-year run there.… Read the rest
Gary Elliott, VP Global Brand and Marketing Communications for Hewlett-Packard Company, during his presentation at the ANA Masters of Marketing conference, appropriately began his speech by tackling the elephant in the room: the leak scandal.… Read the rest
