Cammie Dunaway, CMO of Yahoo, during her keynote at the ANA Masters of Marketing conference, asked the audience of about 1,000 marketers how many of them have heard of Web 2.0. I estimate that less than 50 hands went up. Wow! The biggest national advertisers are all in one room, and only five percent have heard of Web 2.0.… Read the rest
Tag Archives: Marketing
Mastercard’s Priceless Advice
Lawrence Flanagan, Mastercard’s CMO, summing up his keynote at the ANA Masters of Marketing conference, offered the following tips for being a good marketer:
- How do you get a seat at the table? Build the table.
- The CEO expects us to reinvent and innovate.
P&G CMO Jim Stengel Boarded The Cluetrain
It appears P&G CMO Jim Stengel (or his speechwriter) read the Cluetrain Manifesto, just prior to his day-two opening keynote at the ANA Masters of Marketing conference. He said:
… Read the restLet’s stop thinking about consumers and start thinking about people.
Video Interview With Joe Mandese of MediaPost
At the ANA Masters of Marketing conference, I met up with the humble but very smart Joe Mandese, editor-in-chief of MediaPost, one of the more innovative publishers in the new-media space. I write a weekly op-ed column for MediaPost, but I rarely get to interact with Joe.… Read the rest
P&G CEO Suggests Glacial Gender Shift In Marketing Landscape
One of my dearest early-career mentors, Len Ellis, formerly EVP of strategy at WCJ, offered me some time ago one of the best metaphors to describe what’s happening at a macro-level in today’s marketing landscape. He suggested we are moving out of a long period of masculine aggression, characterized by targeting, disruption and interception.… Read the rest