This is a cross-post with Engagement By Engagement…
Critical Questions For Engagement Believers
Here are my immediate thoughts on the ARF/AAAA’s Consumer Engagement conference, as we near its end. First, the conference was awesome and included much thoughtful discussion!… Read the rest
Regurgitating my video work over at Engagement By Engagement, my MediaPost Spin column this week is actually a video interview! I think this is a first for MediaPost. Most important, my interviewee, Joe Plummer, Chief Research Officer of the Advertising Research Foundation, offered some great insights.… Read the rest
Over at the Engagement By Engagement video blog, I scored a nice interview with Gerald Zaltman of Harvard Business School. And I bring it to you here with this cross-post:
… Read the restGerald Zaltman, according to Joe Plummer, is the spiritual leader of the Engagement movement.
Cross-post with Engagement By Engagement blog….
Today I moderated a standing-room-only panel at the OMMA conference on social video, and I was joined by a few pioneers from the space: First, I had Fritz Grobe and Stephen Voltz of Eeepybird.com, famous for the Diet Coke and Mentos experiment (seen over six million times as of today!).… Read the rest
Starbucks brilliantly popularized several-dollar cups of coffee, and now it’s time to raise prices. Starbucks is nice, but it would be a lot nicer if they would enforce a maximum decibel level on the background music. I often take my laptop to Starbucks to work, but I periodically have to leave because the volume on the stereo is cranked so high.… Read the rest
